Red bull was founded in 1987 and since then the company has evolved from an Australia energy drink, to a billion dollar company that owns major league sport teams, such as The New York Red Bulls and a British Formula 1 racing team. Red Bull sponsor a variety of athletes who cover a wide range of sports including rock climbing, chess, wind sailing, volleyball, rugby, sailing, snowboarding, skiing, and many others. Red Bull is a globally recognized brand that has markets in over 100 counties. How did a company such as Red Bull become one of the world's most recognizable companies on the planet? The answer is simple, Red Bull created a strong marketing campaign and a solid business model.
"We are dedicated to upholding
Red Bull standards, while maintaining the leadership position in the energy
drinks category when delivering superior customer service in a highly efficient
and profitable manner. We create a culture where employees share best practices
dedicated to coaching and developing our organisation as an employer of choice."
Red Bull uses something called "buzz marketing" to sell
their product. Red Bull is one of the best social media companies out in
the market. They use the media in all different ways by creating youtube series
with famous athletes, and creating documentaries that are critically
recognized. Red Bull's most iconic documentary Flight as seen on
netflixs, had a budget of two million dollars and was viewed by millions.
On Estimate every 10 seconds of the video the Red Bull logo was shown at least
2 times. Not only does Red Bull have their own extreme sport leagues and
documentaries, they also sponsored the highest jump any human has ever
made. Felix Baumgartner made a 125 kilometer jump just outside the lower
atmosphere. The jump has over 50 million views on youtube and was even
broadcaster on new stations across the world.
Let us not forget this company was once only sold as energy drink.
Now Red Bull's market branches out into many others which include clothing,
events, and even lifestyles. Red Bull has became a lifestyle, the once Red Bull gives you wings slogan has evolved to, Welcome to my world the world of
Red Bull. There are no longer any more iconic television commercials
where someone drinks a Red Bull and starts to fly away. Advertisements for Red
Bull now include extreme sport athletes wearing the brand, showing off the logo
and selling their lifestyle. The idea is to bridge a connection with the
consumer and ideals who have extraordinary qualities. It is almost amazing how
many athletes Red Bull has under them. Any sport that you can think of, Red
Bull has a athlete sponsored wearing their logo.
Red Bull takes to social media with many accounts on instagram,
facebook and twitter. Each Red Bull account is followed on average by over 15
million people. That gives Red Bull a huge loyal consumer base. They follow in
the lifestyle and follow in the product. It is one of the reasons Red Bull has
become so successful over the years. It is because of that and also the fact
that almost any alcohol mixed with Red Bull taste amazing such as jager.
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