This blog will be dedicated to the discussion on how business marketing influences the consumers and society of the world. Business marketing is an adapting and changing business. There are many different techniques that are used to try and sell an idea, product, or service. Most of this information will be pulled from Marketing,
11th Edition by Roger Kerin,
Steven Hartley, William Rudelius. McGraw-Hill: New York, 2012. In the first two chapters of the text overview customer relations and developing a successful market strategy for a business. The book gives marketing the definition of the activity for creating, communicating, delivering, and exchanging offers that benefit the customers, the organization, and shareholders. Almost every business has a marketing department where they are in charge of selling a product or service to customers. It is the duty of a conscious consumer to know how marketing departments sell their materials.
1950*
2014
One aspect of market that I find very which how a consumer can become almost religious towards a company such as apple or nike. Over the years it has become the norm to wait in line for over 12 hours just to purchase the generation phone or new show edition. How does this happen? Good marketing teams and a good reputation are just some of the reasons for a cult like following. The strategy many companies like Apple and Nike use when going after new customers is not just the selling of their products but the selling of a life style. Having a iPhone gives the imagine of prestigious stature.Walking around in the Nike Air Max is a statement not just a shoe. It is crazy how much influence one brand can have on us. I know for example I will only buy Adidas soccer cleats but I do not know why. I like to product they are selling and I also like that the Adidas brand has more of a fucus around soccer, while Nike has more focus on other sports particularly in the United States. This concludes the first blog of Marketing. I will continue my writing on the influence marketing has over its consumers and society in the next blog.
Shaun Degnan
St. Michael's College
Marketing
1/25/15
An example of a company that had a good marketing strategy is Old Spice. This deodorant company transformed their image from what my grandfather used into a cool young company with a loyal following.
1950*One aspect of market that I find very which how a consumer can become almost religious towards a company such as apple or nike. Over the years it has become the norm to wait in line for over 12 hours just to purchase the generation phone or new show edition. How does this happen? Good marketing teams and a good reputation are just some of the reasons for a cult like following. The strategy many companies like Apple and Nike use when going after new customers is not just the selling of their products but the selling of a life style. Having a iPhone gives the imagine of prestigious stature.Walking around in the Nike Air Max is a statement not just a shoe. It is crazy how much influence one brand can have on us. I know for example I will only buy Adidas soccer cleats but I do not know why. I like to product they are selling and I also like that the Adidas brand has more of a fucus around soccer, while Nike has more focus on other sports particularly in the United States. This concludes the first blog of Marketing. I will continue my writing on the influence marketing has over its consumers and society in the next blog.
Shaun Degnan
St. Michael's College
Marketing
1/25/15
No comments:
Post a Comment